MCM products are modified soil made through a technology breakthrough with the based materials being constituted and bonded together by using only low heat temperature in the manufacturing process. Even adopting such a low-heat temperature process, these products are versatile, having a highly malleable range of products at one end. These reasonably solidly hard products can also be made with a soft plastic feel characteristic. They can come in shapes either in a roll form, an individual piece form, a board form or a panel form by using the mold and press system or roll casting system yet. The natural characteristics of the soil remains give the benefits of fire retardant breathability, non-toxin, durability and recyclability.

• The product, launched since 2008, currently has various ranges of products for interior and exterior use, including both flooring and cladding applications as well as furniture laminates.
• They are versatile and can be made and applied to other applications aside from the above usage. They can be used as a substitute against traditional method of road making using stone aggregates and asphalt or concrete.
• They can be used for tracks and fields as well as flooring for gyms.
• The products are very design-friendly and can come in a board form, a shape form, an engraving form, and a leather print form, making it suitable for home, construction and automobile use.
• The market opportunities within these broad market segments are immense and rewarding.